SEATTLE – HaloSource, Inc. (HAL.LN, HALO.LN), the global clean water technology Company traded on London’s AIM, today announces the launch of astrea®, the Company’s first consumer-facing brand, to the India market.
astrea®, a reference to the Greek goddess of purity, will feature a line of compact purifying solutions that utilize best-in-class technologies to provide consumers with clean, safe drinking water.
Indian consumers can currently purchase astrea® water purification pitchers via online retailers Amazon India, Flipkart and on astreawater.in, the Company’s own e-commerce storefront in India. A purifying water bottle is expected to be available in October. The Directors of the Company believe that both the pitchers and bottles offer unmatched protection against unsafe drinking water with patented technology that meets U.S. regulatory standards for drinking water safety.
The astrea® launch marks a significant milestone in the Company’s strategy to build on its foundation as a trusted OEM supplier by bringing its own global, consumer-facing brand to market. India was a natural first target based on its urgent need for clean, safe drinking water, the size of the market, and the Company’s strong familiarity with the region. HaloSource has been selling its patented HaloPure® disinfection technology to consumer product companies such as Eureka Forbes in India since 2007.
The Directors of the Company believe that, compared to other personal drinking water products available in India, astrea® pitchers and bottles represent a marked step forward in design, quality and technological innovation. A convenient and compact solution, the astrea® purifying pitcher can be used as a standalone solution to ensure that drinking water is germ-free – at home, at school and student dorms, when traveling, or anywhere portability is required. The pitcher features disposable cartridges that offer three-stage purification, using HaloSource’s patented HaloPure® water purification technology to kill more than 99.9 percent of viruses and bacteria, including E. coli and norovirus. HaloPure® technology is registered by the United States Environmental Protection Agency (EPA) and certified to NSF42 for safety of materials. Each cartridge provides up to 100 days – or 375 liters – of clean, clear, safe drinking water and the pitcher is equipped with an easy-to-use LED indicator that tracks and alerts users when it’s time for a replacement.
The astrea® purifying bottle will provide safe, great-tasting water at home or anywhere users want peace of mind. The bottle leverages patented technology to remove bacteria, viruses and cysts from water that may cause symptoms such as fever and diarrhea. Additional features include a snap-and-fit cap to prevent leaking, an ergonomic mouthpiece that makes it easier to draw water out of the bottle, and a convenient D-ring to easily carry or attach the bottle to a backpack.
Tied to the India launch, HaloSource expects to donate a portion of all astrea® sales in India to global water sanitation pioneer water.org. The non-for-profit funds projects in 14 countries worldwide, and has spent more than a decade playing a significant role in India’s progress towards improved water sanitation.
James Thompson, Chief Executive Officer of HaloSource, commented:
“HaloSource is – and will continue to be – a highly sought-after partner to the biggest brands in the water purification and filtration industry on an OEM basis. With astrea, we are well-positioned to further meet demand spurred by the global water crisis by bringing innovative, rigorously tested technology packaged in convenient solutions to India, a country facing a dire water quality situation.
The partnership with water.org reinforces our commitment and belief that clean drinking water should be accessible to all people. Through astrea’s market availability and our philanthropic efforts, we are excited to partner with other leaders in this sector and champion actionable solutions to the global water crisis.”
James Thompson, Chief Executive Officer
+1 425 419 2258
Craig Crowell, Chief Financial Officer
+1 425 419 2248
Liberum Capital (NOMAD and Broker)
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